by Rachael Denny
Traveling abroad is scary, yet exciting. This is my first time going outside of the United States. Getting the opportunity to experience Dublin and London is something I’ve only dreamed about. After a long plane ride and carting my 50-pound suitcase upstairs to my hostel, I was able to relax and enjoy the sights in Dublin. Some of my favorite things I have done so far are the Dublin Castle, Trinity College and visiting local restaurants and shops.
Another thing I have enjoyed is being able to visit an advertising agency in Dublin. On Tuesday, we took a trip to Publicis Dublin, where we gained insight about the industry, clients and projects the agency has worked on. Rory O’Rourke, the strategic planner for Publicis, gave some great examples of how Irish advertising is different than American advertising. O’ Rourke said that pharmaceuticals are not advertised in Ireland, which is the complete opposite from the United States.
Another factor is that the Irish tend to be more cynical towards advertising then Americans because they know/ are fully aware that advertisers are trying to sell their products for profit, so their ads are not always realistic. Political advertising is also different in Ireland. Political ads tend to be more positive and bashing opponents is less frequent. Getting insight from an agency in another country was so beneficial and eye opening.
I am beyond excited to travel to London. Make sure to follow my classmates and I on our journey in Europe. Search Global Ad and PR on Facebook and Twitter.
Cheers,
Rachael
Traveling abroad is scary, yet exciting. This is my first time going outside of the United States. Getting the opportunity to experience Dublin and London is something I’ve only dreamed about. After a long plane ride and carting my 50-pound suitcase upstairs to my hostel, I was able to relax and enjoy the sights in Dublin. Some of my favorite things I have done so far are the Dublin Castle, Trinity College and visiting local restaurants and shops.
Another thing I have enjoyed is being able to visit an advertising agency in Dublin. On Tuesday, we took a trip to Publicis Dublin, where we gained insight about the industry, clients and projects the agency has worked on. Rory O’Rourke, the strategic planner for Publicis, gave some great examples of how Irish advertising is different than American advertising. O’ Rourke said that pharmaceuticals are not advertised in Ireland, which is the complete opposite from the United States.
Another factor is that the Irish tend to be more cynical towards advertising then Americans because they know/ are fully aware that advertisers are trying to sell their products for profit, so their ads are not always realistic. Political advertising is also different in Ireland. Political ads tend to be more positive and bashing opponents is less frequent. Getting insight from an agency in another country was so beneficial and eye opening.
I am beyond excited to travel to London. Make sure to follow my classmates and I on our journey in Europe. Search Global Ad and PR on Facebook and Twitter.
Cheers,
Rachael
