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Global PR and the Entertainment World

5/4/2015

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By: Erica Batyko
 World traveling, national conferences and networking are the three things that summarize the best parts of my college experience. From all of these experiences, I’ve learned a lot about the world of PR. This semester, I’ve taken a closer look at global communication and the entertainment industry. These are my key takeaways from my research in the U.S. 

1. If you to take an artist into a foreign country and there are no clips you didn’t do your job. – Eugene Shelton, Professor at Kent State University

Gene Shelton has done PR for some of the biggest names in music. He traveled across the world and worked with media stateside and abroad. He definitely knows a thing or two about media relations. When I spoke with him, he stressed the importance of always leaving proof you were there. You need to make sure your artist/performance makes an impact and gains media coverage. That may mean finding the media yourself or hiring an independent agency.

2. Never eat lunch alone. – Gary Wells, Senior Managing Director at Dix & Eaton

Mr. Wells has done PR work from India to Brazil, Cleveland to London. One of the most important parts of his job is building relationships with the media. Sometimes meeting a reporter for coffee can help place your story on the front page. PR is all about building relationships and as Mr. Wells said, “you have to eat lunch anyways.” Meeting with the media and getting to know what they need and what interest them can help make sure you get your story placed.

3. It’s not a 9-5 sector; it’s a lifestyle. – Priscilla Clarke, President & CEO of Clarke and Associates

Ms. Clarke spoke at the 2014 PRSSA National Conference on the world of entertainment PR. She said working in this field takes a lot of commitment and passion. You never know when your client will need something or when the phone will ring. You need to be prepared 24/7 for crisis communication and working with the media. A career in the entertainment world is more than an occupation; it’s a lifestyle. 
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Is Tidal the New Wave?

4/30/2015

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By: Arbrion Chambliss
First there was Pandora, then there was Spotify, then the Beats Music app… then there was Tidal. Some may ask what Tidal is. According to TheMuse.Jezebel.com, Tidal is a music streaming service whose slogans include “TIDAL for All” and “The Tides They Are A-Changing." As Jay Z puts it, Tidal is for all, but not everybody. It’s very much in its beginning stages and critics are still figuring out if it’s worthwhile. But just like with Spotify and Beats Music, we won’t know until real people start testing it out. As Tidal launched, Jay Z began with an induction ceremony which included mega-celebrities like Beyoncé (of course), Nicki Minaj, Rihanna, Kanye West, Madonna, Daft Punk, Kanye West, and more.
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Beyoncé and Jay Z at the unveiling of Tidal. Photo Cred: NYTimes.com
Tidal hopes to attract users by releasing exclusive music on its platform, as well as high-quality sound. It’s a service offering fans offline events like private concerts; a feature highlighting independent artists; and a service that will let artists upload their own music onto the music streaming app. Artist like Rihanna have already dropped exclusive Tidal ONLY music. But perhaps the most notable part of Jay Z’s strategy is that a majority of the company will be owned by the artists involved according to NYTimes.com. The move may bring financial benefits for those involved, but it is also powerfully symbolic in a business where musicians have seldom had direct control over how their work is consumed.

But the question EVERYONE has is, is Tidal worth it? Well…that is up for you to decide. The most discouraging aspect of it all is the $20/month price tag that comes along with it, while its competitors like Spotify only run for 4.99. I guess the real question is, how much of a music fan are you? Since Tidal has launched it has faced a lot of controversy and the very private rapper/entrepreneur finally came out from under a rock this weekend to address some issues via Twitter. On Monday April 27th, Jay Z tweeted using the hashtag #Tidal Facts to refute the notion that Tidal is not doing well and has failed.  Many saw this as a crisis management tactic. Jay Z 
recognized that Tidal is going under fire and he put on his best PR hat.
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2015 Rock Hall Induction Proves Smart Event Planning Solves PR Problems

4/22/2015

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By: Meghan Caprez
I grew up listening to The Beatles, my late elementary school days were spent drowning my 11-year-old sorrows to “Boulevard of Broken Dreams,” and I’ve been known to head bang to “I Love Rock And Roll” with the best of ‘em. So when Paul and Ringo, the guys of Green Day and rock goddess Joan Jett are all in one spot together, celebrating their careers, I pay attention. In fact, most of America pays attention.

Welcome to the 2015 Rock and Roll Hall of Fame Induction ceremony, which returned to Cleveland, Ohio, April 18. The event was covered by almost every major traditional and nontraditional news organization in the country, including: Rolling Stone, CNN, Buzzfeed, New York Times, Washington Post, Los Angeles Times, Billboard and more.

Throughout the process of planning the 2015 induction ceremony, the Rock Hall faced a tough public relations problem: When a majority of inductees were popular during their parents’ young adulthood, how can the Rock Hall make Millennials care about the induction ceremony?

“There’s an effort to keep things relevant,” said Joel Peresman, the president of the Rock and Roll Hall of Fame Foundation, in an interview with Joe Coscarelli of the New York Times.


And the Rock Hall did just that through expert event planning. To catch the attention of music lovers of all genres and generations, the Rock Hall had its inductees perform alongside some of the biggest names in the industry today. Miley Cyrus introduced Joan Jett, shocking (but are we really all that surprised anymore?) the audience by wearing nipple pasties with the inductee’s initials on them. Grammy award-winning artist Beck covered a Lou Reed song with songstress Karen O. John Legend performed alongside Bill Withers and Stevie Wonder.

But perhaps the Rock Hall’s best move of the induction was including punk-rock group Green Day in its Class of 2015. As Coscarelli observed, “Actual teenagers were present and screaming from the rafters for Green Day.” The group barely meets the Rock Hall’s requirement of being part of the industry for at least 25 years, but it is clearly still relevant to the Millennials who grew up singing “American Idiot” and “21 Guns.” By inducting such a relatively young group, the Rock Hall caught the eye of younger generations while still appeasing rock purists.

Through brilliant foresight and event planning, the Rock Hall solved an important PR problem while keeping the nation abuzz with excitement over the inductees and the modern-day celebrities who introduced, performed and celebrated with them. Kudos, and rock on!
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Podcast: Smart Bands Make Fans Feel Special On Social

4/14/2015

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So far, Anthem has taken readers through best practices in live performance promotion, but bands don't merely use tools like social media to let their fans know about their concerts; they use them to connect. Hear from Anthem band members Erica Batyko, Meghan Caprez, Arbrion Chambliss and Rachael Denny as they discuss just what it means to fans when their favorite artists interact with them on social.
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Aca-Awesome Promotion: How the Kent Clarks Use Performance to Increase Awareness

4/8/2015

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Meet the Kent Clarks. You may have seen the group performing for Kent State students at Blastoff! or for the President of the United States at the White House. (Yes,  really.) The Kent Clarks is an a cappella choir that performs at campus events, at regional concerts and at national competitions. "What's a cappella?" you might be thinking. As Chloe from the movie Pitch Perfect so eloquently puts it, "We sing covers of songs, but we do it without any instruments. It's all from our mouths."

I was able to speak with Kent Clarks Public Relations Manager Matt Gilkerson, and he shared some of the ways the choir breaks past social media to promote itself.

By: Meghan Caprez
To learn more about the Kent Clarks, follow the choir on Facebook, Twitter, and YouTube.

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  • Home
  • About
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  • On Tour
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  • Meet the Band
    • Meghan Caprez
    • Erica Batyko
    • Rachael Denny
    • Arbrion Chambliss
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