The aim of marketing through social media is the same: Get your music in front of new listeners and give content to your already existing fan base. Cutting through the noise and building buzz for your music takes creativity. Through social media, we’ve seen artist debut new music, drop information of projects their working on and create a brand for themselves.
Artist like Beyoncé, Kendrick Lamar, and Drake all dropped their albums through social media and the world went crazy. Through social media, we have seen artists become overnight celebrities, debut music and create a brand for themselves.
Every day something new pops up for us to listen to and see. More change has happened to the music industry in the last 10 years than in the last 50 and this accelerated pace is only going to increase like all of technology. Social media will be a key marketing tool for artist as it swiftly and surely takes over.
Music marketing took a new wave when MySpace debuted in 2002, giving artist the ability to upload music and have access to millions of people on a daily basis. The social media site had a huge influence on pop culture and music as it created a new platform for musicians to gain awareness. Some well known singers such as Lily Allen, Owl City, Hollywood Undead, Sean Kingston, and Arctic Monkeys gained fame through MySpace.