
You can travel the world to experience concerts, festivals and performances. I’ve seen the best of live performance from Cleveland to London, and New York to Italy. One thing I know for sure is you can’t talk about the world of entertainment without the home of live music: The House of Blues.
The House of Blues opened its doors in Cambridge, Massachusetts in 1992. Since then, it has spread to a dozen different locations that promote love, peace, truth and righteousness. Live music and good food brought the House of Blues from national recognition to global fame.
The secret behind its success is the creation of a brand that can span the globe and bring rockers together. The goal of the House was to create a global entertainment company that celebrated diversity and the brotherhood of world cultures. Its logo and style can be recognized around the world.
The House of Blues brand is laid out in strict guidelines in its brand book. Everything from the size and color of the logo to the font of the text is carefully detailed. This makes sure that anything the House creates from Cleveland to Las Vegas follows the same style.
Some of the main brand rules are:
· Writing style: professional, yet casual tone
· Voice: speak one-on-one.
· Type: Ashwood, Badhouse, Stamp Act, etc.
· Logo: Flaming Heart aspect ratio 1 unit high by 0.8 units wide, interior must be transparent
· Brand attributes: authentic, energetic, fresh connected, informative
The brand book contains in-depth details on inspirational textures to the proper way to place the logo on a background. While these details may seem like overkill, they actually bring unity to the brand. No matter where you go the House of Blues will always have the same look and feel. Even if you travel across the country, walking inside the House will make you feel like you’re back at home.
A brand needs to maintain its image and unity in order to be successful. It needs to be recognizable no matter what city, street or continent you’re on. The House of Blues brand is so powerful it can be recognized around the world, now that’s good branding.
The House of Blues opened its doors in Cambridge, Massachusetts in 1992. Since then, it has spread to a dozen different locations that promote love, peace, truth and righteousness. Live music and good food brought the House of Blues from national recognition to global fame.
The secret behind its success is the creation of a brand that can span the globe and bring rockers together. The goal of the House was to create a global entertainment company that celebrated diversity and the brotherhood of world cultures. Its logo and style can be recognized around the world.
The House of Blues brand is laid out in strict guidelines in its brand book. Everything from the size and color of the logo to the font of the text is carefully detailed. This makes sure that anything the House creates from Cleveland to Las Vegas follows the same style.
Some of the main brand rules are:
· Writing style: professional, yet casual tone
· Voice: speak one-on-one.
· Type: Ashwood, Badhouse, Stamp Act, etc.
· Logo: Flaming Heart aspect ratio 1 unit high by 0.8 units wide, interior must be transparent
· Brand attributes: authentic, energetic, fresh connected, informative
The brand book contains in-depth details on inspirational textures to the proper way to place the logo on a background. While these details may seem like overkill, they actually bring unity to the brand. No matter where you go the House of Blues will always have the same look and feel. Even if you travel across the country, walking inside the House will make you feel like you’re back at home.
A brand needs to maintain its image and unity in order to be successful. It needs to be recognizable no matter what city, street or continent you’re on. The House of Blues brand is so powerful it can be recognized around the world, now that’s good branding.
By: Erica Batyko